Portfolio Blog of Greg Burrus

RIT SPORTSZONE Website Commercial

This project was created for my Job at RIT SportsZone. I was tasked with putting together a 30 second spot commercial for our new website. I was given free range on how to promote our website. The total project took a total of 3/4 weeks not including my original wait time for the script and concept ideas. On the project I was the lead with assistance from Stephanie Young and Rory Riggins.

Website Comercial Donev5FInal-poster

Process

Originally I was supposed to be given the copy but that was slow in coming so I decided to create my own copy. I created four versions of the copy and showed them to my producer who picked one and tweaked it. After that based on the copy I was able to develop ideas for the animations based on the copy and with text that described what I would like to happen in between lines for the script. I then split the script in half with a team member who did the first half while I did the second half. I was then able to put both parts together and with assistance from another team member develop the final output.

Reply