Driver Digital:Coke-Cola Case Study

This project was created during my intership at Driver Digital. I was tasked with creating ian animated case study for a project they did with Coke-Cola. The idea was to display their process in taking on the project and how they went about fulfilling the requirements. The project took a total of two weeks to complete.

Process

This project was proposed to me by one of the designers, Sarah,  there who had already inquired about doing this. She actually had the copy already written out as well as some graphics. I read the copy over and started conceptualize some ideas based off the dialog typing my ideas into copy and outline the animation.

My next step was to to voice the dialog, first we used my voice to test it out and get some ideas for timing. Then we did the real recording with the Founder of the company. After that I set out to edit the audio and created an animatic to get the timing down with the audio. Then I dove into producing the animation and creating graphics that I needed. I also worked with another intern, Hyun, who produced some of the graphics as well. The video is shown on their website at http://driverdigital.com/.